Overview

Steelcase’s extensive product catalog includes detailed specification guides for furniture and accessories. However, accessory compatibility across multiple product lines created a cumbersome process for dealers, customers, and internal teams trying to find the right solutions quickly.

challenge

Helping a customer select compatible accessories—like identifying the correct USB outlet for a specific desk—meant dealers had to sift through multiple spec guides or even contact product teams directly. This process was inefficient, time-consuming, and created friction for both external partners and Steelcase’s internal teams, who fielded these ongoing compatibility requests.

solution

Steelcase’s product marketing team engaged Nea to create a centralized, user-friendly guide for power and cable management options across their product lines.

I collaborated closely with their team to develop an intuitive information hierarchy that simplified navigation and ensured continuity throughout the document. The nearly 100-page guide was designed with a digital-first approach, incorporating embedded links for easy cross-referencing. This streamlined the user experience, making complex product data accessible and efficient for dealers and customers alike.

The final result was a practical tool that transformed complex product data into a practical, easy-to-use resource, empowering users to quickly find the information they needed.

Outcome

The guide received overwhelmingly positive feedback from dealers, customers, and internal teams. Its intuitive design and accessible format enabled:

By organizing complex product information into a cohesive, on-brand tool, Steelcase streamlined workflows and enhanced the overall customer experience.