Overview

The government relations team at PayPal conducted a global survey of 4,000 adults, uncovering four key themes. To effectively communicate these findings, they needed a report that summarized the data and presented each theme as a distinct, easy-to-understand insight.

challenge

The challenge was translating a large volume of complex survey data into a clear, cohesive, and visually engaging report. Each key theme needed to stand out individually while aligning with PayPal's brand identity.

approach

I worked closely with the report’s author to design a multi-page document featuring custom infographics and illustrations. My focus was on clarity and rapid comprehension—developing visuals that distilled the essence of each theme. To ensure consistency, every illustration and graphic aligned with PayPal's established brand aesthetic.

solution

Visual Storytelling: I started with rough sketches to translate abstract survey insights into clear, impactful visuals. Once the direction was approved, I refined the sketches into polished, on-brand infographics and illustrations.

Multi-Use Design: Beyond enhancing the report, the visuals were designed for flexibility. They were repurposed in social media posts, increasing engagement and extending the report’s reach.ed, I refined the sketches into polished, on-brand infographics and illustrations.

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