Untangle complexity. Communicate clearly. Capture your audience.

Are confusing messages and clunky processes holding you back? Thoughtful design creates clarity, improves outcomes, and moves your business forward.

Without clarity, your business can stumble. Are you dealing with these challenges?

Your message isn’t delivering the impact you need.

Your message isn’t resonating with customers.
Marketing materials aren’t having the right effect.
You have insights, but shaping a story feels elusive.
Dense content makes comprehension tough.
You’re struggling to convey complex ideas.

When storytelling falls flat and visuals lack impact, your marketing materials, websites, and presentations fail to communicate your core message, leaving your audience puzzled and disconnected.

Service gaps are costing you.

Inconsistent interactions, disorganized workflows, and a limited understanding of your customers’ needs can harm relationships and stunt growth.

If this is your current reality, it’s time to take action.

How I can help:

Clarity starts with a thoughtful approach.

With over 20 years of experience, I help business owners like you navigate complexity with clarity and purpose. I bring fresh perspectives, curiosity, and strategic thinking to every project, with a focus on the unique needs of your audience. Together, we’ll use storytelling and visual frameworks to sharpen your messages, refine your processes, and elevate your customer experiences.

Shape strategic, consistent messaging.

Together, we’ll shape a story that aligns with your vision and resonates with your audience.

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Design to clarify and connect.

Create impactful visuals that simplify complex ideas, making your message clear, engaging, and memorable.

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Strengthen customer experiences with insight.

Build seamless, client-centered processes that prioritize your customers’ needs, driving satisfaction and loyalty.

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What to expect:

Here’s how we make it happen.

When you work with me, you’re not just getting a design consultant—you’re gaining a collaborator who’s dedicated to guiding you through each step. Every project is unique, so my approach is flexible and tailored to your specific goals and challenges. Whether simplifying complex ideas, crafting a compelling story, or improving customer experiences, here’s what to expect as we work together:

01. Alignment
02. Clarity
03. Design
04. Refine
05. Deliver

Real clients. Real clarity.

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TLDR; SARA IS THE BEST.
Sara is a delight to work with! She brings rigor without ego to the work, which makes her a great thought partner when tackling complex challenges and themes. In practice, this means that she listens intently for sound reasoning in the interest of excavating true user-centered insight. She helps clarify thought processes that are otherwise easy to get lost in, is a deft collaborator, and balances being flexible and responsive with ensuring that project work meets requirements of timeliness and quality. I highly recommend Sara as a thought partner and communication designer for her ability to identify the right problems to solve in the most efficient way, her flexible approach, openness as a collaborator, and the quality of her work product.

Jenn Yoo
Principal
Inventional

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