Untangle complexity. Communicate clearly. Capture your audience.

Are confusing messages and clunky processes holding you back? Thoughtful design creates clarity, improves outcomes, and moves your business forward.

Without clarity, your business can stumble. Are you dealing with these challenges?

Your message isn’t delivering the impact you need.

Your message isn’t resonating with customers.
Marketing materials aren’t having the right effect.
You have insights, but shaping a story feels elusive.
Dense content makes comprehension tough.
You’re struggling to convey complex ideas.

When storytelling falls flat and visuals lack impact, your marketing materials, websites, and presentations fail to communicate your core message, leaving your audience puzzled and disconnected.

Service gaps are costing you.

Customer feedback is underwhelming.
Your customer response times are unpredictable.
You’re missing out on referrals or repeat business.
Projects are frequently delayed or over budget.
Launching new services feels chaotic or disorganized.

Inconsistent interactions, disorganized workflows, and a limited understanding of your customers’ needs can harm relationships and stunt growth.

If this is your current reality, it’s time to take action.

How I can help:

Clarity starts with a thoughtful approach.

With over 20 years of experience, I help business owners like you navigate complexity with clarity and purpose. I bring fresh perspectives, curiosity, and strategic thinking to every project, with a focus on the unique needs of your audience. Together, we’ll use storytelling and visual frameworks to sharpen your messages, refine your processes, and elevate your customer experiences.

Shape strategic, consistent messaging.

Together, we’ll shape a story that aligns with your vision and resonates with your audience.

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Design to clarify and connect.

Create impactful visuals that simplify complex ideas, making your message clear, engaging, and memorable.

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Strengthen customer experiences with insight.

Build seamless, client-centered processes that prioritize your customers’ needs, driving satisfaction and loyalty.

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What to expect:

Here’s how we make it happen.

When you work with me, you’re not just getting a design consultant—you’re gaining a collaborator who’s dedicated to guiding you through each step. Every project is unique, so my approach is flexible and tailored to your specific goals and challenges. Whether simplifying complex ideas, crafting a compelling story, or improving customer experiences, here’s what to expect as we work together:

01. Alignment
02. Clarity
03. Design
04. Refine
05. Deliver

Real clients. Real clarity.

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TLDR; SARA IS THE BEST.
Sara is a delight to work with! She brings rigor without ego to the work, which makes her a great thought partner when tackling complex challenges and themes. In practice, this means that she listens intently for sound reasoning in the interest of excavating true user-centered insight. She helps clarify thought processes that are otherwise easy to get lost in, is a deft collaborator, and balances being flexible and responsive with ensuring that project work meets requirements of timeliness and quality. I highly recommend Sara as a thought partner and communication designer for her ability to identify the right problems to solve in the most efficient way, her flexible approach, openness as a collaborator, and the quality of her work product.

Jenn Yoo
Principal
Inventional

Sara was an amazing talent to add to any project we had. Whether it was help in early thinking and thought starters, or pulling together the final graphics and presentation, she allowed each project to be successful and have the polished material we needed. Sara is extremely talented at taking all the different pieces of information given to her and crafting an eloquent and strategic message that was exactly what I was trying to deliver.

Megan Vollink
Manager, New Business Innovation
Steelcase

Sara engages deeply with the materials throughout the development process, asks thoughtful questions to clarify the content, and creates visuals that bring abstract concepts to life. Sara’s partnership has been important for the thought leadership and research work my team does.

Ivy K. Lau
Global Public Policy and Research, Government Relations
PayPal

We’ve worked with Sara for several years, and she never disappoints! She helped us turn an outdated, information-rich pitch deck into a fun and persuasive story. I appreciated her curious and thoughtful approach, pushing to understand the market and our business to create an honest and compelling pitch. She makes it look easy, and she’s a pleasure to work with.

Ray Sayers
President
Thoroughbred Fulfillment

After working with Sara in a previous role with a former company, I knew she was the perfect partner for this project. We needed someone who could join us in creating the foundation for our brand and determine a clear direction for how to leverage our look and feel moving forward. She was a seamless part of our team and was a joy to work with. Today, it’s such a delight to see the brand guide come alive in everything we do.

Nichole Kladder
FVP | Chief Marketing Officer
Mercantile Bank

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